Privacy Policy
Littlearth recognises that privacy is important to our guests. Our Privacy Policy explains our practices regarding personal information we collect when you visit our hotels, restaurants, bars, website, or social media platforms. We request you to read this policy document carefully before sharing personal information with us. By visiting our websites, we assume your acceptance to the practices described in this policy document.

THIS POLICY DOCUMENT COVERS THE FOLLOWING AREAS RELATING TO PRIVACY OF INFORMATION PROVIDED BY YOU:

- Personal information collected by Littlearth from its guests
- How Littlearth uses or shares the personal information collected from its guests
- Non personal information collected by Littlearth
- Links to third party websites
- How long Littlearth retains personal information collected from guests
- Opt-out procedures
- Policy Modifications

PERSONAL INFORMATION COLLECTED BY LITTLEARTH FROM ITS GUESTS There are a number of situations in which your personal information may be gathered by Littlearth to serve you better. At various touch points with our guests, we may collect the following personal information including, but not limited to: your name and contact information; date of birth; how you prefer to be addressed in communication from Littlearth, preferred modes of communication; your job designation and business address; spouse name, anniversary, credit card details, including the three-digit code that appears on the back of your credit card; member number of our loyalty programmes, membership numbers of frequent flyer or travel partner programmes you are enrolled into, your dates of arrival and departure from our hotels/restaurants/other outlets, your preferences when you stay or dine at Littlearth, your transaction history with Littlearth; offers you have availed in response to communication from Littlearth. We may also record details on guests who have stayed or dined with you at Littlearth.

Besides the above, we may also collect the following:
- Preferences indicated by you when you stay or dine at Littlearth. Such information may include details relating to health matters.
- Your arrival and departure dates, number of guests in the group, details of guest rooms and tariff details.
- Your questions or comments submitted to us through our website or other means.

We do not knowingly collect personal information from individuals under 18 years of age. As a parent or legal guardian, please do not to allow your children to submit personal information without your permission.
We do not knowingly collect information related to your racial or ethnic origin, political opinions or affiliations, religious or other beliefs, criminal background, unless it is volunteered by you. We may use any health-related information provided by you only to serve you better and meet your specific needs when you stay or dine with Littlearth.

HOW LITTLEARTH USES OR SHARES THE PERSONAL INFORMATION COLLECTED FROM ITS GUESTS
We do not sell or rent your contact information to other marketers. We use your personal information to provide you with the services you request from Littlearth, to help you make room reservations, to provide you with information about offers at Littlearth, to conduct surveys from time to time, to send you promotional material on Taj services by email, direct mail and phone, as per your stated preferences or usage pattern exhibited at Littlearth.
To ensure that you enjoy the same level of service across all our Hotels, we may share your personal information with hotels within Littlearth Group. While doing so, Littlearth will ensure that your personal information is handled and safeguarded as per this policy.
We use the services of third party service providers to provide certain products and services like credit card billing, reservations services, mass mailings etc, for which it is necessary to provide personal information. These parties are contractually prohibited from using the personal information for any purpose other than those specified by Littlearth. We may provide information that is non-personal, to certain service providers for their use on an aggregated basis for the purpose of performing their contractual obligations to us. Littlearth expressly prohibits the sale or transfer of any information to any party outside of Littlearth by such service providers.
If you use a corporate credit card, your billing information may be shared with your employer.
Littlearth with or without prior notice to you, may have to share your information in order to comply with applicable laws or respond to governmental inquiries or requests from public authorities or to comply with valid legal process, to protect the rights, privacy, safety or property of Littlearth Group, its guests, employees or the public or to permit us to pursue available remedies or limit the damages that we may sustain or to respond to an emergency.
In the event of a merger, consolidation, sale, liquidation or transfer of assets, Littlearth in its sole and absolute discretion may transfer, sell or assign information collected, including without limitation, non-personal information and personal information, to one or more affiliated or unaffiliated third parties.

NON-PERSONAL OR ANONYMOUS INFORMATION COLLECTED BY LITTLEARTH
Information that does not personally identify you is referred to as non-personal or anonymous information. When you visit and interact with the our websites or third parties with whom Littlearth has contracted to provide services, non-personal information may be collected. Technology like cookies could be used to help you deliver content per your preference, to help you process your reservations or other requests. While this cannot be used to disclose your identity, this information will identify your browser to our servers when you visit our site. To remove the cookies at any point from your computer, you can delete them using your browser.
We also may collect data by using web beacons, clear GIFS, pixel tags or similar means, which will tell us when you visit our site. Non-personal information like the domain name, the areas of the site you visit, your operating system, your browser version, and the URL you visited from, can be identified, which can be used to enhance your online experience by understanding your web usage patterns.
We may use or disclose non-personal information for any purpose from time to time since this does not personally identify you. Where we combine non-personal information with personal information, the combined information will be treated by us as personal information as per this policy.

LINKS TO WEBSITES OF THIRD PARTY WEBSITES
Any links to third party websites found on our website or social media platforms are provided for convenience or informational purposes only. Littlearth has no control over the content on third party sites or the resulting information collected by them and is not responsible for any actions or policies of such third parties. Third party websites include but are not limited to, social media platforms such as Facebook, Twitter and Instagram.
If at some point in the future our websites contain links to third parties' websites, do please note, that we will not be responsible for the collection, use, maintenance, sharing, or disclosure of data and information by such third parties. For information provided by you on third party sites, the privacy policy and terms of service on those sites will be applicable.

HOW LONG LITTLEARTH RETAINS YOUR PERSONAL INFORMATION
Littlearth will retain your personal information for the period necessary to fulfill the purposes outlined in this policy document, unless a longer retention period is required or permitted/mandated by applicable law.

OPT-OUT PROCEDURES
If we possess your contact information, we may want to keep you posted about our products, services and events, through email, SMS, or other means of communication. Should you prefer not to keep up to date with Littlearth news and latest information on services and receive such marketing materials, please send an email to unsubscribe@littlearth.in.
We will update your preferences as soon as reasonably practical. However, do note, if you opt out of Littlearth emailing list, as described here, we will not be able to remove your personal information from the databases of affiliates, franchisees or business partners with which we have already shared your personal information, prior to the date of your opt-out request.

POLICY MODIFICATIONS
Littlearth may update its privacy policy from time to time without prior notice and posted on the website. If you have any questions or concerns about this policy, please get in touch with us at privacy@littlearth.in.
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